Patients look a clinic up before they visit. They check who the doctor is, when the clinic is open, how to get there and whether they can book. At Erpixo, a website that answers those four questions costs ₹4,999 for a single-doctor clinic, or ₹9,999 for a clinic with several doctors and an appointment form, plus a monthly fee for hosting and edits. This guide covers what to include, what to leave out, and what costs extra.
What a clinic website must show
For each doctor: name, qualifications, specialty and medical council registration number. Then the services and treatments you offer, consultation timings (including the days you are closed), the address with a map and a nearby landmark, a phone number with a WhatsApp button, and a way to ask for an appointment. Showing fees is optional, but patients do look for them. Five clear pages cover most clinics: home, doctors, services, timings and location, and contact.
The two plans that suit clinics
Business, ₹4,999 setup plus ₹999 a month: up to 5 pages, a photo gallery, Google Business Profile setup, click-to-call and WhatsApp. That is enough for a single-doctor or family clinic. Professional, ₹9,999 setup plus ₹1,499 a month: 10+ pages, an appointment request form, a blog for health articles and schema markup for your clinic's details. That suits multi-specialty and dental clinics, diagnostic centres and physiotherapy practices. Over the first year, including hosting, domain renewal, backups and monthly edits, that comes to ₹16,987 and ₹27,987.
Appointment form or booking system
The Professional plan's form sends each request (name, phone and preferred day) to your email, and your front desk confirms it by phone or WhatsApp. That works for most clinics. A live calendar where patients pick a slot, get reminders and pay in advance is custom software, quoted separately at a fixed price. A simple slot calendar sits in our Micro band (₹9,999 – ₹49,999). Online payments, several branches or a patient app move it into Growth (₹50,000 – ₹1,49,999).
What to leave out
India's code of ethics for doctors restricts advertising and soliciting patients, so keep a clinic website factual. Avoid words like "best" or "No. 1", promises of a cure or guaranteed results, before-and-after photos, and patient testimonials on the site itself. Patients can review you on Google instead. If you are unsure about a claim, check the current guidance from the National Medical Commission, or from the Dental Council of India for a dental clinic.
Patient details on forms
An appointment form collects personal data. India's Digital Personal Data Protection Act, 2023 expects you to collect only what you need and to use it only for the reason you gave. Ask for a name, phone number and preferred time, not symptoms or reports, and say in one line why you are asking. Medical records belong in clinic software, not in website forms or email.
Google Maps matters as much as the website
When someone searches "dentist near me", Google shows a map with a few clinics before any website. Those listings come from Google Business Profile, which is free. Fill it in completely (category, timings, photos, phone), link it to your website and ask patients for reviews. The Business plan includes setting it up.
Key Takeaways
Start with what a patient needs before choosing you: who the doctor is, when you are open and how to reach you. You can scroll through the clinic design on our templates page, or send Erpixo a WhatsApp message with your clinic's name and we will suggest a plan.
Want a fixed price for your business?
Send us your business name and what you need on WhatsApp. We reply with an approach and one fixed price.
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